We’re a team of thinkers, builders, and changemakers united by one mission: to create smarter, bolder solutions for women.
We’re three women founders with diverse backgrounds in business, brand, transformation and coaching. Over the years, each of us faced the same challenges in different companies, markets, and cultures.
Letitia saw how even top marketing teams reduced women’s needs to “shrink and pink” — from high heels as a symbol of female appeal to innovations made only to match handbag colors.
Andreea, while creating advertising campaigns, noticed how brands often pressured and shamed women into buying, while selling men cheaper products with confidence.
Arina experienced quota-driven HR measures that promised progress but only created frustration without fixing the root problems.
As our bond grew personally and professionally, it was only a matter of time and courage before we joined forces to break conventions.
By combining our skills, we built a holistic approach to help businesses tap into the vast but underserved women’s market, driving business growth while solving real problems.
Critical thinker. Bold builder. Courageous to open new roads. With 20 years in international leadership, I’ve shaped global brands, driven innovation, and led transformations across companies big and small. Known for connecting the dots, linking insights to strategy and execution I deliver bold solutions with real, measurable impact.
Disruptive Brand-builder, certified in Innovation & Design Thinking and Digital Business Transformation, I master proven methods and create new ones when the challenge demands it - every business context is unique, and I know how to adapt. I believe in purposeful brands, human centricity, and the power of collaboration to create real change.
Beyond work, I’m mom to a fierce mini-me, partner to a strong and supportive man, and human to the gentlest dog.
My ambition: to help build a world where women and men stand united and thrive.
Action-driven builder with 20 years in HR across cultures, a background in psychology, and certifications as an ICF CPCC coach and EQ practitioner.
I turn complex problems into simple, actionable steps that drive daily change.
Having seen people lose their purpose, women run on autopilot at the risk of burnout, managers drift away from their human approach, and businesses struggle without a clear strategy, I am committed to creating healthier workplaces.
My strength is bridging psychology, coaching, and HR strategy to help companies not just adapt to disruption — but grow through it.
As a mom of two, a wife, and a citizen of the world shaped by different cultures, I believe transformation must be human, inclusive, and sustainable, so that women and men can truly thrive together.
