What we do
What we do
We develop brands, products, services and cultures
that solve real unseen problems women face everyday.
We develop brands, products, services and cultures
that solve real unseen problems women face everyday.
Solutions That Work Differently
Solutions That Work Differently
We are a women-centric strategy & solutions studio.
We work differently and make sure you don’t have to deal with many familiar struggles
We are a women-centric strategy & solutions studio.
We work differently and make sure you don’t have to deal
with many familiar struggles
We are a women-centric strategy & solutions studio.
We work differently and make sure you don’t have to deal with many familiar struggles
From Traditional to Transformational
A quick side-by-side of the struggles you shouldn’t have to deal with and how we make sure you don’t.
From Traditional to Transformational
A quick side-by-side of the struggles you shouldn’t have to deal with and how we make sure you don’t.
From Traditional to Transformational
A quick side-by-side of the struggles you shouldn’t have to deal with and how we make sure you don’t.
Traditional Way
Attitude: telling you what to do
One-size-fits-all strategies and methods
Following short lived trends
Top down surface-level diversity
Focused on appearances over impact
Attitude: telling you what to do
One-size-fits-all strategies and methods
Following short lived trends
Top down surface-level diversity
Focused on appearances over impact
Attitude: telling you what to do
One-size-fits-all strategies and methods
Following short lived trends
Top down surface-level diversity
Short-term results, low adaptability
We Will Way
Attitude: listening to understand your problems
Tailor made adaptation of the Break the Code method
Designed to solve real problems
True representation, led by diverse women experts
Focus on impact as main driver
Attitude: listening to understand your problems
Tailor made adaptation of the Break the Code method
Designed to solve real problems
True representation, led by diverse women experts
Focus on impact as main driver
Attitude: listening to understand your problems
Tailor made adaptation of the Break the Code method
Designed to solve real problems
True representation, led by diverse women experts
Focus on impact as main driver
Services designed to solve meaningful problems, spark innovation and grow with purpose
Services designed to solve meaningful problems, spark innovation and grow with purpose
Services designed to solve meaningful problems, spark innovation and grow with purpose
Brand Building for Real Impact
Marketing to women has long meant constant pressure: never age (hello, anti-aging), be fit and sexy (healthy isn’t enough), glow through pregnancy (nausea is bliss), and mother like it’s a spa day, just to name a few. It’s time to build brands with meaning and actions for impact and loyalty instead of short-lived slogans and click baits.
WOMEN INSIGHTS & SEGMENTATION
BRAND STRATEGY
BRAND POSITIONING & IDENTITY
BRAND ACTIVATION STRATEGY & CREATIVE
Problems we solve
Brand Building for Real Impact
Marketing to women has long meant constant pressure: never age (hello, anti-aging), be fit and sexy (healthy isn’t enough), glow through pregnancy (nausea is bliss), and mother like it’s a spa day, just to name a few. It’s time to build brands with meaning and actions for impact and loyalty instead of short-lived slogans and click baits.
WOMEN INSIGHTS & SEGMENTATION
BRAND STRATEGY
BRAND POSITIONING & IDENTITY
BRAND ACTIVATION STRATEGY & CREATIVE
Problems we solve
Brand Building for Real Impact
Marketing to women has long meant constant pressure: never age (hello, anti-aging), be fit and sexy (healthy isn’t enough), glow through pregnancy (nausea is bliss), and mother like it’s a spa day, just to name a few. It’s time to build brands with meaning and actions for impact and loyalty instead of short-lived slogans and click baits.
WOMEN INSIGHTS & SEGMENTATION
BRAND STRATEGY
BRAND POSITIONING & IDENTITY
BRAND ACTIVATION STRATEGY & CREATIVE
Problems we solve
Innovation that solves Real Problems
Necessity sparks invention. Crisis drives change. Today, we face both. Women’s unspoken daily struggles are the necessity. Systems not built for them are the crisis. It’s time to innovate not for trends or PR stunts (how great was that all-female rocket crew?), but to fix what’s broken, for real.
WOMEN INSIGHTS & SEGMENTATION
INNOVATION CONCEPT DEVELOPMENT
NEW PRODUCT DESIGN
NEW PRODUCT LAUNCH STRATEGY & ACTIVATION
Problems we solve
Innovation that solves Real Problems
Necessity sparks invention. Crisis drives change. Today, we face both. Women’s unspoken daily struggles are the necessity. Systems not built for them are the crisis. It’s time to innovate not for trends or PR stunts (how great was that all-female rocket crew?), but to fix what’s broken, for real.
WOMEN INSIGHTS & SEGMENTATION
INNOVATION CONCEPT DEVELOPMENT
NEW PRODUCT DESIGN
NEW PRODUCT LAUNCH STRATEGY & ACTIVATION
Problems we solve
Innovation that solves Real Problems
Necessity sparks invention. Crisis drives change. Today, we face both. Women’s unspoken daily struggles are the necessity. Systems not built for them are the crisis. It’s time to innovate not for trends or PR stunts (how great was that all-female rocket crew?), but to fix what’s broken, for real.
WOMEN INSIGHTS & SEGMENTATION
INNOVATION CONCEPT DEVELOPMENT
NEW PRODUCT DESIGN
NEW PRODUCT LAUNCH STRATEGY & ACTIVATION
Problems we solve
Transformation for Real Growth
The trend of the last few years, transformation is a necessity in today’s reality, even more now with AI disrupting the world as we know it. So the question is not whether you need transformation, but what kind oy transformation your business needs. The answer sits in the gap between today’s challenges and tomorrow’s opportunities. And it doesn’t have to be flashy or tech for tech’s sake. It has to be human, smart, and built for lasting growth.
ORGANIZATION TRANSFORMATION STRATEGY & PROGRAM
ORGANIZATION DEVELOPMENT STRATEGY & PROGRAM
TEAM SYNERGY PROGRAMS
EMPLOYER BRANDING
Problems we solve
Transformation for Real Growth
The trend of the last few years, transformation is a necessity in today’s reality, even more now with AI disrupting the world as we know it. So the question is not whether you need transformation, but what kind oy transformation your business needs. The answer sits in the gap between today’s challenges and tomorrow’s opportunities. And it doesn’t have to be flashy or tech for tech’s sake. It has to be human, smart, and built for lasting growth.
ORGANIZATION TRANSFORMATION STRATEGY & PROGRAM
ORGANIZATION DEVELOPMENT STRATEGY & PROGRAM
TEAM SYNERGY PROGRAMS
EMPLOYER BRANDING
Problems we solve
Transformation for Real Growth
The trend of the last few years, transformation is a necessity in today’s reality, even more now with AI disrupting the world as we know it. So the question is not whether you need transformation, but what kind oy transformation your business needs. The answer sits in the gap between today’s challenges and tomorrow’s opportunities. And it doesn’t have to be flashy or tech for tech’s sake. It has to be human, smart, and built for lasting growth.
ORGANIZATION TRANSFORMATION STRATEGY & PROGRAM
ORGANIZATION DEVELOPMENT STRATEGY & PROGRAM
TEAM SYNERGY PROGRAMS
EMPLOYER BRANDING
Problems we solve
How we work
Our proprietary Break the Mold ™ method guides you through 3 simple yet transformational steps
that encompass different techniques tailored to every project.
Our proprietary Break the Code method guides you through 3 simple yet transformational steps, tailored to every project.
Where Our Method Begins
Where Our Method Begins
Where Our Method Begins
The foundation of our method lies in decoding the 3 levels of pressure that shape women’s lives
The foundation of our method lies in decoding
the 3 levels of pressure that shape women’s lives
The foundation of our method lies in decoding the 3 levels of pressure that shape women’s lives
The innerpressure
HERSELF
HERSELF
Since ever, girls were raised within an "empathy first" model, taught to care, to accommodate. We learn to read the room instead of owning it.
This conditioning rewards silence,
self-sacrifice, and emotional labor - all creating several baseline issues that last for life.
Since ever, girls were raised within an "empathy first" model, taught to care, to accommodate. We learn to read the room instead of owning it.
This conditioning rewards silence, self-sacrifice, and emotional labor - all creating several baseline issues that last for life.
The peer pressure
HER CIRCLES
HER CIRCLES
Across different cultures and circumstances, most women share the same pressures.
Their circles - friends, colleagues, families, communities - offer moments of camaraderie, but many times they unknowingly pressure each other.
The outer pressure
HER ENVIROMENT
HER ENVIROMENT
At every stage of life, women face challenges that stack up - daily frictions, unrealistic expectations, systems, brands, telling them how to look, act, age, parent, lead.
Instead of experiencing support that lifts us up, we get pressure to be what society decides.
