We Will build what's next.
Real
solutions for women.
solutions for women.
Ready to break the mold?
We Will build what's next.
Real
solutions for women.
Ready to break the mold?
Most brands design
around women,
we design for them.
Most brands design
around women -
we design for them.
Most brands design
around women,
we design for them.
We are a women-centric Strategy & Solution Studio.
We help visionary brands and businesses transform how they think, build, market and engage women as consumers, customers and employees.
We tackle the real but too often overlooked problems women face by designing bold solutions that improve lives (while positively impacting men too).
We are a women-centric Strategy & Solution Studio.
We help visionary brands and businesses transform how they think, build, market and engage women as consumers, customers and employees.
We tackle the real but too often overlooked problems women face by designing bold solutions that improve lives (while positively impacting men too).
The future of growth is women
The future of growth is women
The future of growth is women
%
%
%
of all purchase decisions are made by women
of all purchase decisions are made by women
%
%
%
of work force are women
of work force are women
%
%
%
of global wealth, driven by women by 2030
of global wealth, driven by women by 2030
Yet businesses are stuck in the past. So stuck we don’t even question it.
Yet businesses are stuck in the past. So stuck we don’t even question it.
You probably never noticed, but it’s all around us.
You probably never noticed, but it’s all around us.
You probably never noticed, but it’s all around us.
Car are tested for man's needs.
Cars are tested for men's needs.
Gym built for men’s bodies.
Financial systems built for men.
Phone sized for men's hands.
Workplace designed for men…in the 1950s
Phone sized for men's hands.
Medical devices stuck in the 1900s.
Just a few of the blind spots that hide in plain sight. Invisible defaults we’ve normalized.
Just a few of the blind spots that hide in plain sight.
Invisible defaults we’ve normalized.
Just a few of the blind spots that hide in plain sight.
Invisible defaults we’ve normalized.
Does this come as a shock?
Does this come as a shock?
Does this come as a shock?
96% of women feel brands
don’t really understand them
96% of women feel brands don’t really understand them
96% of women feel brands
don’t really understand them
The system fails women. So, let's break the mold.
We’re here to build what’s next.
For women, and for everyone.
The system fails women.
So, let's break the mold.
We’re here to build what’s next.
For women, and for everyone.
The system fails women.
So f*ck the mold.
We’re here to build what’s next.
For women, and for everyone.
Sounds like a big promise?
It is and we have the method to back it up.
Feels like a big promise? It is. And we have the method to back it up
Feels like a big promise? It is.
And we have the method to back it up
We’ve all felt it: drowning in endless
“methodologies” and templates.
We’ve all felt it: drowning in endless
“methodologies” and templates.
The truth? A few work. Some look good. Many are superficial. And most miss the deep understanding of people, beyond shopping behaviours and hashtags and AI summaries.
The truth? A few work. Some look good. Many are superficial. And most miss the deep understanding of people, beyond shopping behaviours and hashtags and AI summaries.
This is why we built Break the Mold ™
This is why we built
Break the Code™
At its core - world’s first in-depth female segmentation decoding the 3 layers of pressure that shape women’s reality. Across 3 steps, we apply tailored techniques, adapted to your specific context and challenges.
At its core - world’s first in-depth female segmentation decoding the 3 layers of pressure that shape women’s reality. Across 3 steps, we apply tailored techniques, adapted to your specific context and challenges.
Our proprietary Break the Mold™ method.
The 3-Part Approach
Our proprietary Break the Code™ method. The 3-Part Approach
We develop real solutions
for women
We develop
real solutions for women
We develop real solutions
for women
We develop real solutions for women.
We tap into the many unseen problems to create smart products, services, strategies and culture that reflect women's real lives. And smart solutions for women mean a better way for men too.
We tap into the many unseen problems to create products, services, strategies and cultures that reflect women’s real lives, while positively impacting men also.
Because smart solutions for women mean a better way for men too.
We tap into the many unseen problems to create products, services, strategies and cultures that reflect women’s real lives, while positively impacting men also.
Because smart solutions for women mean a better way for men too.
Brand Building for Real Impact
Innovation that solves Real Problems
Transformation for Real Growth
Brand Building for Real Impact
Marketing to women has long meant constant pressure: never age (hello, anti-aging), be fit and sexy (healthy isn’t enough), glow through pregnancy (nausea is bliss), and mother like it’s a spa day, just to name a few.
It’s time to build brands with meaning and actions for impact and loyalty instead of short-lived slogans and click baits.
Women Insights & Segmentation
Brand strategy
Brand positioning & storytelling
Brand activation & creatives
Brand Building for Real Impact
Innovation that solves Real Problems
Transformation for Real Growth
Transformation for Real Growth
Transformation is on trend for some time, now boosted by AI. Too often, it is focused only on tech or processes, while ignoring the human pressures, which are most heavily felt by women.
Our approach is human centric, focused on defining the right way for your business, creating a place where both women and men thrive and build sustainable performance.
Organization Transformation Strategy & Program
Team Synergy Programs
Organization Development Strategy & Program
Employer Branding
Brand Building for Real Impact
Innovation that solves Real Problems
Transformation for Real Growth
Brand Building for Real Impact
Marketing to women has long meant constant pressure: never age (hello, anti-aging), be fit and sexy (healthy isn’t enough), glow through pregnancy (nausea is bliss), and mother like it’s a spa day, just to name a few.
It’s time to build brands with meaning and actions for impact and loyalty instead of short-lived slogans and click baits.
Women Insights & Segmentation
Brand strategy
Brand positioning & storytelling
Brand activation & creatives
Your questions, answered
Your questions, answered
Your questions, answered
If you don’t see what you’re looking for, just reach out. We’d love to hear from you.
Answers to the most common questions our customers have.
If you don’t find the information you’re looking for, feel free to contact us.
Why not an unisex approach? And what about men?
We design for women, while being men inclusive. “Unisex” often defaults to male - not by intent, but by legacy. Women are trained to adapt, find workarounds, internalize problems instead of pointing them. And because we don’t speak up, the world stays blind. That’s why our approach is women-centric. It’s where the biggest gap lies across industries. Still, the goal isn’t exclusion nor division - it’s impact for all. We don’t believe in finger-pointing. We believe in building solutions that raise the standard for everyone.
What is your segmentation based on?
What makes our Break the Mold methodology different?
What kinds of outcomes can we expect?
Why not an unisex approach? And what about men?
We design for women, while being men inclusive. “Unisex” often defaults to male - not by intent, but by legacy. Women are trained to adapt, find workarounds, internalize problems instead of pointing them. And because we don’t speak up, the world stays blind. That’s why our approach is women-centric. It’s where the biggest gap lies across industries. Still, the goal isn’t exclusion nor division - it’s impact for all. We don’t believe in finger-pointing. We believe in building solutions that raise the standard for everyone.
What is your segmentation based on?
What makes our Break the Mold methodology different?
What kinds of outcomes can we expect?
Why not an unisex approach? And what about men?
We design for women, while being men inclusive. “Unisex” often defaults to male - not by intent, but by legacy. Women are trained to adapt, find workarounds, internalize problems instead of pointing them. And because we don’t speak up, the world stays blind. That’s why our approach is women-centric. It’s where the biggest gap lies across industries. Still, the goal isn’t exclusion nor division - it’s impact for all. We don’t believe in finger-pointing. We believe in building solutions that raise the standard for everyone.
What is your segmentation based on?
What makes our Break the Mold methodology different?
What kinds of outcomes can we expect?
Our thinking, your inspiration
Our thinking, your inspiration
Articles that challenge, inspire and inform.
We are a Strategy & Innovation Studio
Built for Women’s World
Based in Switzerland | France | Romania
© 2025 - WE WILL